Paul Swangard
Paul Swangard
accept last sort sure takes willing
While not unprecedented, it takes us into a potentially new era. It's sort of the last bastion in American sports. We haven't been willing to accept it. I'm not sure if that's right or wrong, it's just not been done.
good kobe rather rebuild seen worldly
Kobe was seen as this non-controversial, rather worldly good guy. He can rebuild his image, but it's never going to be the same that it was.
awareness channels flipping interest marketers offense sunday team
When you're flipping the channels on a Sunday and see his team on offense with him in the backfield or in the slot, you're going to stop. That awareness and interest is what marketers will covet.
attach brands categories family name
There are still categories that are probably not going to want to attach their name to Kobe. Family-consumer brands like McDonald's and Sprite are probably still a little reticent to come back into the fold.
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I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now.
continuing population sports
The American population is continuing to diversify, and Hispanics have become a very important part of the sports economy,
folks happened kobe shock system
That's what folks thought Kobe could become. It was such a shock to the system what happened in Colorado.
degree executives goes herself major reflects respected sports style team
To the degree that she reflects the franchise's style and savvy, she is well respected in a male-dominated sports property. That respect goes all the way up through the league's operations. She has established herself as one of the major team executives in all of sports.
appetite due indians insatiable respect sure
With all due respect to the Indians, I'm not sure there's an insatiable appetite for Indians programming and nothing else.
bring core fans hopes market product until
Until the product is back on the shelf, you can't say what the market is going to be. The NHL hopes its core fans are the first to come back -- and that they bring a friend.
bit nfl playing
Globally, the NFL is playing a little bit of catch-up.
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Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.
discount figure finance revenue skating value
Finance 101 will tell you, if you take the value of her figure skating revenue streams and discount it, this is a multimillion-dollar disappointment.
beg best both college damage fans less point spending
Fans of college football, particularly those who are spending a lot of their dollars, see things less as fans and more as investors. It does beg the question: What point do we damage what was a tradition-based event? I think you can have the best of both worlds.