Paul Swangard
Paul Swangard
acting advice bush game giving good national opportunity point somebody stage starting using
Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.
generate issue seems stadium step steps taken using
You want to be using the off-season to generate momentum. And nothing has happened, from the stadium issue on down, to give much acceleration to that momentum. For every step forward, it seems like they've taken two steps backward.
bigger billion casual china country draw games global good nbc news people statement talking using viewer
The good news for NBC is that China is a bigger story than any athlete. The significance of those Games will draw the casual viewer because it's China. ... You are talking about 1.3 billion people and a country that is using the Games as a statement of its place in the global economy.
good kobe rather rebuild seen worldly
Kobe was seen as this non-controversial, rather worldly good guy. He can rebuild his image, but it's never going to be the same that it was.
awareness channels flipping interest marketers offense sunday team
When you're flipping the channels on a Sunday and see his team on offense with him in the backfield or in the slot, you're going to stop. That awareness and interest is what marketers will covet.
attach brands categories family name
There are still categories that are probably not going to want to attach their name to Kobe. Family-consumer brands like McDonald's and Sprite are probably still a little reticent to come back into the fold.
barry brand equity hate lose love realize suspect tie whether
I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now.
continuing population sports
The American population is continuing to diversify, and Hispanics have become a very important part of the sports economy,
folks happened kobe shock system
That's what folks thought Kobe could become. It was such a shock to the system what happened in Colorado.
degree executives goes herself major reflects respected sports style team
To the degree that she reflects the franchise's style and savvy, she is well respected in a male-dominated sports property. That respect goes all the way up through the league's operations. She has established herself as one of the major team executives in all of sports.
accept last sort sure takes willing
While not unprecedented, it takes us into a potentially new era. It's sort of the last bastion in American sports. We haven't been willing to accept it. I'm not sure if that's right or wrong, it's just not been done.
appetite due indians insatiable respect sure
With all due respect to the Indians, I'm not sure there's an insatiable appetite for Indians programming and nothing else.
bring core fans hopes market product until
Until the product is back on the shelf, you can't say what the market is going to be. The NHL hopes its core fans are the first to come back -- and that they bring a friend.
bit nfl playing
Globally, the NFL is playing a little bit of catch-up.