Robert Lutz
Robert Lutz
Robert Anthony "Bob" Lutzis a Swiss American automotive executive...
NationalityAmerican
ProfessionBusinessman
Date of Birth12 February 1932
CountryUnited States of America
commodity industry stopped
I think the American industry has stopped considering (small cars) as commodity vehicles,
highly might mistake unlikely
You might say it is highly unlikely that we would make the same mistake twice.
badge design global single
We now have one, single global design and engineering budget. We've put an end to badge engineering.