Roy H. Williams
Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
mistake genius trails
Follow a trail of bold mistakes and at the end of them you will find a genius.
life buying
Lives, like money, are spent. What are you buying with yours?
inspiration matter ridiculous
Take your inspiration from wherever you find it, no matter how ridiculous.
want made trade
No trade will be made unless they want the thing more than they want their money.
prayer writing boys
In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
eye simple visuals
A visual image is a simple thing, a picture that enters the eyes.
ocean space height
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
often-is remains items
The salability of an item can often be improved while the value itself remains unchanged.
writing easy ads
Writing good ads is easy when you have something to say.
mean two yield
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
use half hard
Use half as many words and they'll hit twice as hard.
two-sides lines crafts
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
light different gravity
Strings of gravity vibrate at a different frequency than strings of light.
lying giving expectations
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.