Roy H. Williams
Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
risk insult clarity
The risk of insult is the price of clarity.
heart reality secret
Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality.
heart home vacation
Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.
differences mind tag
The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.
stories increase items
A good story often increases the salability of an item without increasing its actual value.
matter heard remains
A meaningless statement remains meaningless no matter how often it's heard.
mirrors people looks
You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
and-love live-and-love fascinated
Live and “love to be fascinated.
bridges sight body
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
artist hands tools
A visual image in the hand of an artist is merely a tool to trigger a mental image.
book today behavior
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
people trade values
People don't trade money for things when they value their money more highly than they value the things.
opinion changed familiar
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
mind fit bigs
Small thoughts fit easily into a closed mind, but big thoughts require an open one.