Roy H. Williams
Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
enough worried ifs
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
submissive turn-the-other-cheek cheeks
Turning the other cheek isn't submissive. It's defiant.
filters ignored language
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
truth two half
Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.
quitting achieve spectacular
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
often-is remains items
The salability of an item can often be improved while the value itself remains unchanged.
heart reality secret
Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality.
risk insult clarity
The risk of insult is the price of clarity.
heart home vacation
Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.
scare want rewards
Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?
company products ads
Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
what-matters messages matter
Having the right message is what matters. It's not who you reach, it's what you say.
skills people want
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
simple risk able
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.