Roy H. Williams
Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
essence space light
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.
nature looks matter
String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.
thinking broken littles
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
mind fit bigs
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
want made trade
No trade will be made unless they want the thing more than they want their money.
prayer writing boys
In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
mistake genius trails
Follow a trail of bold mistakes and at the end of them you will find a genius.
bridges sight body
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
mirrors people looks
You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
opinion changed familiar
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
differences mind tag
The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.
stories increase items
A good story often increases the salability of an item without increasing its actual value.
matter heard remains
A meaningless statement remains meaningless no matter how often it's heard.
passion commitment committed
Passion doesn't create commitment; commitment creates passion. To what are you committed?