Roy H. Williams
Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
important-choices risk embarrassment
Embarrassment, or the risk of it, accompanies all your important choices.
entrepreneur insightful world
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
real numerals amount
Numerals are images of amounts. But the amounts they represent are real.
school artist differences
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
powerful men mind
Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.
impact today impossible
Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.
order media demand
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
truth two half
Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.
company products ads
Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
skills people want
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
what-matters messages matter
Having the right message is what matters. It's not who you reach, it's what you say.
simple risk able
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
want firsts steps
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
submissive turn-the-other-cheek cheeks
Turning the other cheek isn't submissive. It's defiant.