Sarah Fay
Sarah Fay
effort fall helm highly incredibly lead people strong takes
It takes someone incredibly strong to lead that effort in that organization. If you want people to fall in line, you have to get someone at the helm who is highly credible. And I think she is.
attributes clients looking position roll sleeves
Clients are in the same position as agencies. They are looking for a person who has all of the attributes but can also roll up their sleeves and do the work.
experience extremely level people reaching solution
It's reaching a level where we need to be extremely creative. If your only solution is to find people who have experience in search, then it's a crisis.
becomes break gets harder impact message realness relevant terms
As it gets harder and harder to break through with messaging, what becomes important is the realness of a message in terms of being relevant and having impact on someone's purchasing.
grown industry level mature middle people
It's the middle level that is hard. We're not a mature enough industry to have grown up enough people to the midlevel.