Sarah Fay
Sarah Fay
grown industry level mature middle people
It's the middle level that is hard. We're not a mature enough industry to have grown up enough people to the midlevel.
attributes clients looking position roll sleeves
Clients are in the same position as agencies. They are looking for a person who has all of the attributes but can also roll up their sleeves and do the work.
experience extremely level people reaching solution
It's reaching a level where we need to be extremely creative. If your only solution is to find people who have experience in search, then it's a crisis.
becomes break gets harder impact message realness relevant terms
As it gets harder and harder to break through with messaging, what becomes important is the realness of a message in terms of being relevant and having impact on someone's purchasing.