Simon Mainwaring
Simon Mainwaring
Simon Mainwaringis an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He is recognized for his thought leadership on the impact that social media is having on brands and consumers, and ultimately how the new dynamics between them will alter the accepted paradigms of marketing, advertising, and even capitalism itself...
ProfessionBusinessman
Simon Mainwaring quotes about
order way profit
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
technology careers down-and
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.
running reality people
And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.
powerful media dynamics
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
media giving world
The leverage and influence social media gives citizens are rapidly spreading into the business world.
wall greed bankers
Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.
powerful believe phenomenon
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
inspiration media people
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
lasting-relationship lasting knows
As we all know, lasting relationships can't be rushed.
media choices causes
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
trying together reputation
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
technology community way
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
voice buying influence
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
fall class people
Millions of people are falling out of the middle class into the ranks of the poor.