Simon Mainwaring
Simon Mainwaring
Simon Mainwaringis an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He is recognized for his thought leadership on the impact that social media is having on brands and consumers, and ultimately how the new dynamics between them will alter the accepted paradigms of marketing, advertising, and even capitalism itself...
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Simon Mainwaring quotes about
community faces roles
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
voice tone term
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
technology emotion currency
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
voice buying influence
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
filters needs attention
There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.
order way profit
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
emotional media two
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
practice needs desperate
Business practices and how we treat the planet are also in desperate need of re-humanization.
wall greed bankers
Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.
media giving world
The leverage and influence social media gives citizens are rapidly spreading into the business world.
powerful media dynamics
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
running reality people
And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.
technology careers down-and
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.
technology community way
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.