Simon Mainwaring
Simon Mainwaring
Simon Mainwaringis an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He is recognized for his thought leadership on the impact that social media is having on brands and consumers, and ultimately how the new dynamics between them will alter the accepted paradigms of marketing, advertising, and even capitalism itself...
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Simon Mainwaring quotes about
technology emotion currency
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
voice tone term
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
world want consumers
Consumers want a better world, not just better widgets.
world helping consumers
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
world information faces
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
community faces roles
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
cancer commitment views
Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
jobs divorce media
Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media).
meaningful media impact
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
powerful mean data
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.
media tools social-transformation
The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.
technology media creative
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
meaningful voice community
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
media engagement metrics
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.