Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.
The value of experimentation is not the trying. It's the trying again after the experiment fails.
The challenge of the unknown future is so much more exciting than the stories of the accomplished past.
Greatness starts with a clear vision of the future.
Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.
Work hard to seem infallible and others will work to find our flaws. Admit our shortcomings and others will work to help us be infallible.
True strength is the courage to admit our weaknesses.
Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
There's nothing efficient about innovation.
There is a difference between giving directions and giving direction.
The most basic human desire is to feel like you belong. Fitting in is important.
The Democrats' response throughout the healthcare debate? Give the people more statistics.