Britt Beemer
Britt Beemer
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The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
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Consumers this year just never got enamored with what they saw.
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Customers are being just as protective with their gift cards as they were with their own money when buying Christmas gifts. The idea of free money is all in the past. They want value or something very special.
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Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
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Electronics continue to lead all categories in year-over-year sales growth for the holidays.
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I've never seen this many consumers not done with their Christmas shopping.
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I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
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(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.
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They're trying to sell to a 2006 customer with a 1980s presentation. When people want to shop at your store because of a unique battery, that's a weak niche.
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They saw Wal-Mart coming at them. I think Target may have to sharpen some of their prices a little bit more.
This is going to be a big week, no question.
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Back to school is a very important season for retailers because it's one chance in the year when retailers get a shot at parents and kids at the same time. Historically, sports figures have been the big players; now it's a different breed of endorsers taking over.
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That number is almost double from last year when only 20 percent of consumers polled has a similar response,
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Our research on holiday gift returns shows that it's only three percent of Americans who are real jerks and they indulge in consumer fraud and return abuse. The rest of us have to deal with the consequences.