Britt Beemer
Britt Beemer
abandon bought brand consumers higher means number products third
I think at least a third of consumers that previously bought her products will abandon the brand. A number higher than that means the brand is dead.
bought compared cut expensive four holiday item low mark price purchases retailers returned returns store
Today, only about one-third of holiday purchases are returned as compared to just four years ago, ... Returns are very expensive for retailers because they have to retag the item and mark down the price. If I bought something for $29 and return it, store may have to cut the price to as low as $14 before restocking it.
bought came category compared continues flat last looking people percent reason shows simply struggle surprise survey toy toys weekend year
The toy category continues to struggle. Our survey shows that this year 33.5 percent of weekend shoppers said they bought toys compared with 37.5 percent last year. The big surprise was electronics, which came in flat with last year at 19.7 percent. One reason for this could be that people simply couldn't find what they were looking for.
bought came category compared continues flat last looking people percent reason shows simply struggle surprise survey toy toys weekend year
The toy category continues to struggle, ... Our survey shows that this year 33.5 percent of weekend shoppers said they bought toys compared with 37.5 percent last year. The big surprise was electronics, which came in flat with last year at 19.7 percent. One reason for this could be that people simply couldn't find what they were looking for.
christmas good last similar store
J.C. Penney will probably be the most promotional store this year, similar to last year, and they'll probably have a good Christmas because of it.
consumers
I think consumers want to see a choice.
advised aggressive clients consumers extremely less margin money otherwise retail retailers shopping spend super thanksgiving
I see an extremely promotional shopping environment. I've advised my retail clients to be super aggressive Thanksgiving weekend. Retailers don't want to do it from a margin perspective, but otherwise they won't see shoppers in stores. Consumers have less money to spend and they'll take their 'less money' elsewhere.
chains consumers couple last tried trying
Over the last couple years, chains have tried to do something different -- they're trying to give consumers a different look, a different style.
christmas decided flat good last luxury past people sales spending stores traffic vacation weekend year
Overall, the moderate-priced stores such as J.C. Penney, Sears and Wal-Mart had good traffic levels. We think luxury sales were probably flat this past weekend because more people said they decided to go away on vacation before Christmas this year than last year. So this could have impacted spending on other high-end items.
companies definitely fighting lower profits retailers today
Retailers are fighting lower profits than in years past. The industry's is definitely more competitive today and companies have to do what they can to not take unnecessary markdowns.
doomed next quarter year
I would say that the first quarter of next year probably has already been doomed by this episode,
career employees everybody late looking loses retail sector starting stopped temporary until
Starting in the late 1980s, employees and prospective employees in the retail sector stopped looking at retail as a career opportunity. They look at it as a temporary stopover until something better comes along. When this happens, everybody loses -- employees, customers, stores, etc.
removal retail strength
Some of the this may be attributed to the removal of the quotas and some to the strength of retail sales.
charged customer measures retailers soon struggle surprised tougher
I won't be surprised if a day comes very soon when the customer is charged $5 for every return. On the one hand, tougher measures frustrate the consumer. But retailers also don't want to struggle with unnecessary discounts.