Carlos Ghosn
![Carlos Ghosn](/assets/img/authors/carlos-ghosn.jpg)
Carlos Ghosn
Carlos Ghosn, KBEis a French-Lebanese-Brazilian businessman born in Porto Velho, Brazil, who is currently the Chairman and CEO of France-based Renault, and Chairman and CEO of Japan-based Nissan. From June 2013 to June 2016, Ghosn was Chairman of Russia-based automobile manufacturer AvtoVAZ. Ghosn is also Chairman and CEO of the Renault-Nissan Alliance, the strategic partnership overseeing Nissan and Renault through a unique cross-shareholding agreement. The Alliance, which includes AvtoVAZ, has held approximately 10% of the global market share from 2010...
NationalityBrazilian
ProfessionEntrepreneur
Date of Birth9 March 1954
CityPorto Velho, Brazil
CountryBrazil
In most companies people make a specific contribution to the company in their function. But it is not expressed in terms of profit, only in terms of performing their function better.
When the CEO makes a decision, people don't come back on it.
To face deflation, you have to have people accepting it and not reacting to it.
The biggest enemy of management is indifference. It's when people don't give a damn
We don't want to be something for everybody, we want to be everything for some people.
The Japanese people are usually very prudent, even when they are convinced change is necessary.
I would say a good leader brings results. A great leader writes a new story, it's different. Obviously a new story has to incorporate a lot of results. But a story is a chapter in the life of a company that people want to write and want to remember.
We are going to see how things go year by year. We'll look at the situation in 2007, then 2008, and again in 2009.
As an individual, not as the boss of a company, I am very interested in motor racing.
What I worry about is not just Nissan, but Japanese manufacturers losing motivation to maintain production in Japan. The high yen is definitely a headwind.
I approve designs not because I think I am more gifted or somebody who can see ahead three or four years from now, but just to make sure that the design is a logical, rational decision, taken after analyzing pros and cons.
Cars have a large engine in the front and you have a gearbox, which is cumbersome. Electric cars don't have this problem. The motor is much smaller, the battery is below you. This will allow you to play with different shapes.
We are facing extreme volatility.
Incentives are not strategy, they are tactics. Defensive measures.