Gary Stibel
Gary Stibel
broadcast efficient excellent job wins
It's not an either-or. Broadcast does an exceptional job of carpet-bombing and interactive is efficient and does an excellent job of site-bombing. It is the combination that wins the war.
fusion month
Procter did overpay for what was there, but not for what they bought. Give them a month and see what Fusion can do.
blatant companies far major moving poorly promotion trend understanding
It's a major trend and it's a moving trend. This has been going on for years; the major advertisers are just understanding better how to execute. Most companies are still doing very poorly because they are far too blatant in promotion of their own brands.
consumer follow
They will let the consumer lead, and they will follow them to where, and importantly, when, they lead.
bowl business feed fools-and-foolishness hit money presence rest spending super
Spending all that money for a one-day hit is a fool's errand. If you're smart, you use your Super Bowl presence to feed your business through the rest of the year.
adding centuries continuing developing fast growth helps leaders markets previous putting rate turn
Adding the P&G infrastructure is like putting a growth hormone into Gillette, and that in turn helps P&G businesses. P&G is continuing its growth into developing markets at a very fast rate and already has surpassed the market leaders of previous centuries in developing markets.
failures
There are more failures than there are successes.