Josh Bernoff
Josh Bernoff
among feeling gut looking losing research spot
There's a gut feeling among advertisers that the 30-second spot is losing potency. Research aside, they're looking for alternatives.
beginning mark television today
Mark down the date. Today is the beginning of the end of the television schedule.
bank money popular programs reason
You can take it to the bank that two years from now they'll all have pretty much the same deal. The most popular programs will be on V.O.D. and the reason is there's money to be made here.
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
audience bring expand expect popular programs television
I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue.
disney feeling rather riding sitting somebody stuck
Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
advertising gets growing huge market money people streaming video
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
maybe million money people thousands
If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds.
awful movies somebody
If you're somebody who rents an awful lot of movies, this is potentially attractive.
hate labels music people
People hate the music labels so much now that I don't think this can make things any worse.
almost cable figure given operator responsibility tool
The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.
complete explosion last model schedule television today
This is the complete explosion of the distribution model for television. Today is the last day the schedule for television programming makes a difference.
access add ads audiences existing including selling sites start tv videos
Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.