Josh Bernoff
Josh Bernoff
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Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.
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To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
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The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.
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There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
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There's a gut feeling among advertisers that the 30-second spot is losing potency. Research aside, they're looking for alternatives.
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This is the complete explosion of the distribution model for television. Today is the last day the schedule for television programming makes a difference.
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Stores will close. It's already happening. Being a music store by itself is a declining business.
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On-demand services are the future of entertainment delivery. CDs, DVDs, and any other forms of physical media will become obsolete.
entertainment forms future media physical services
On-demand services are the future of entertainment delivery, ... CDs, DVDs, and any other forms of physical media will become obsolete.
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The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.
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Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.
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They had to compete and produce revenue from subscribers, so it's not just analog cable, it's digital cable. It's not digital cable, it's HDTV.
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The extension won't save the company, but the absence of it would have been really bad.
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With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.