Josh Bernoff
Josh Bernoff
among feeling gut looking losing research spot
There's a gut feeling among advertisers that the 30-second spot is losing potency. Research aside, they're looking for alternatives.
beginning mark television today
Mark down the date. Today is the beginning of the end of the television schedule.
bank money popular programs reason
You can take it to the bank that two years from now they'll all have pretty much the same deal. The most popular programs will be on V.O.D. and the reason is there's money to be made here.
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
audience bring expand expect popular programs television
I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue.
disney feeling rather riding sitting somebody stuck
Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
awful movies somebody
If you're somebody who rents an awful lot of movies, this is potentially attractive.
hate labels music people
People hate the music labels so much now that I don't think this can make things any worse.
almost cable figure given operator responsibility tool
The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.
beer hand needs remote succeed viewers work
To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
aggressive cable including less locked major portals romance video
With major networks' video locked away in their own sites, portals must romance other video sources, including less aggressive cable networks.
blurred both companies lines moving onto position presence sides video
With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.
absence extension save
The extension won't save the company, but the absence of it would have been really bad.