Josh Bernoff
Josh Bernoff
answer people scare
Can you scare people into stopping? The answer is: Yes.
awful movies somebody
If you're somebody who rents an awful lot of movies, this is potentially attractive.
maybe million money people thousands
If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds.
determines good graduate job mathematics study takes three
How long he takes and how good a job he does determines the profitability of his company. I have three years of graduate study in mathematics at MIT, and I couldn't do that job.
consumers downloaded pay ready willing
Consumers say they're ready and willing to pay for downloaded content,
cds consumers cost dvds flexible forms high media paying prefer spoken tired
Consumers have spoken -- they are tired of paying the high cost of CDs and DVDs and prefer more flexible forms of on-demand media delivery.
adding box consumers incredibly resistant tv
Consumers have been incredibly resistant to adding one more set-top box to their TV set up. You have to do something really compelling.
beginning explain hard money people retailers spend spending
The retailers are trying, but the hard part is that you have to explain to people that spending $2,500 on the set is just the beginning and now you're going to probably have to spend more money every month.
bees fight huge sword trying
It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact.
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The result: Digital cable and on-demand usage will surge. And the TV schedule will soon be as irrelevant as last night's news.
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You can take it to the bank that two years from now they'll all have pretty much the same deal. The most popular programs will be on V.O.D. and the reason is there's money to be made here.
address currently future media nbc niche niches properties women
The future of media is in these niche markets. And as niches go, this one -- women -- is pretty big. NBC doesn't have any properties currently that address this group.
available classic content folks people
It is a classic chicken-and-egg thing. If they get the content, people will come and use it. And if people come and use it, then folks will want to make their content available on the system.
trying
I think they may just be trying to ratchet the expectations down.