Josh Bernoff
Josh Bernoff
beginning mark television today
Mark down the date. Today is the beginning of the end of the television schedule.
billion captured cds company enormous feat market million percent sell somehow year
Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a $30 million business. The company will sell over $1 billion in CDs this year in its stores. Why is it doing this? It doesn't make sense.
advertising gets growing huge market money people streaming video
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
above clutter gets good marketing message perspective rise strategy terrific
Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
easy figure knows nobody
It is not easy to figure out what you do here. Nobody knows the right way to do it.
advertising commercial extremely front model simple simply
The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
audience bring expand expect popular programs television
I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue.
ad amount based believe best cut estimate less paid percent watched
Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
aggressive cable including less locked major portals romance video
With major networks' video locked away in their own sites, portals must romance other video sources, including less aggressive cable networks.
people stealing
People would go right back to stealing music.
access add ads audiences existing including selling sites start tv videos
Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.
across designed video
One thing they do that's actually pretty interesting is their video search, which is designed to look across the whole Internet. That's pretty valuable.