Josh Bernoff
Josh Bernoff
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It's still enabling technology that must be built into set-top boxes or consumer electronics devices.
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Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
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There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
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They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.
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Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.