Josh Bernoff
Josh Bernoff
advertising commercial extremely front model simple simply
The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
access add ads audiences existing including selling sites start tv videos
Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.
advertising beyond budgets buying continue enhance move national networks potent publish research seeking television tv
Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.
advertising gets growing huge market money people streaming video
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
adding box consumers incredibly resistant tv
Consumers have been incredibly resistant to adding one more set-top box to their TV set up. You have to do something really compelling.
address currently future media nbc niche niches properties women
The future of media is in these niche markets. And as niches go, this one -- women -- is pretty big. NBC doesn't have any properties currently that address this group.
ad amount based believe best cut estimate less paid percent watched
Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
easy figure knows nobody
It is not easy to figure out what you do here. Nobody knows the right way to do it.
beginning mark television today
Mark down the date. Today is the beginning of the end of the television schedule.
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
audience bring expand expect popular programs television
I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue.
aggressive cable including less locked major portals romance video
With major networks' video locked away in their own sites, portals must romance other video sources, including less aggressive cable networks.
people stealing
People would go right back to stealing music.