Josh Bernoff
Josh Bernoff
bees fight huge sword trying
It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact.
trying
I think they may just be trying to ratchet the expectations down.
amount apple broken certain figure furniture trying
There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
easy figure knows nobody
It is not easy to figure out what you do here. Nobody knows the right way to do it.
beginning mark television today
Mark down the date. Today is the beginning of the end of the television schedule.
advertising commercial extremely front model simple simply
The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
audience bring expand expect popular programs television
I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue.
aggressive cable including less locked major portals romance video
With major networks' video locked away in their own sites, portals must romance other video sources, including less aggressive cable networks.
people stealing
People would go right back to stealing music.
access add ads audiences existing including selling sites start tv videos
Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.
across designed video
One thing they do that's actually pretty interesting is their video search, which is designed to look across the whole Internet. That's pretty valuable.
hate labels music people
People hate the music labels so much now that I don't think this can make things any worse.