Mark Fields
Mark Fields
actions business decisions difficult help idling later necessary north obviously plants reducing restore staff
Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008.
business decision deeply easy families ford impact mindful move necessary plant production steps
A decision to end production at a plant is not an easy one, and I'm deeply mindful of the impact this decision has on Ford employees, families and communities. Unfortunately, these are necessary steps we must take to move the business forward.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
absolutely achieving addressing costs critical detailed future goals health heard including plan require rising tough
Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we've heard so much about.
date jag plan profitable return
I'm not going to put a date on when Jaguar will return to profitability, ... But clearly, the plan is to make Jag a profitable business.
believe plan progress starting work
We believe our plan is comprehensive and we are starting to make progress. We know there's still a lot of work to do.
clearly closer future looking plans product talk
As we come closer to idling, we'll talk about future product plans for the Ranger. Clearly we're looking at our product plans.
arrogant degree past
I think to one degree or another we have been arrogant in the past.
canadian continuing course decline increased joe key market north sales share stopped
Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.
continue incentives path
We can't continue on the same path of incentives our competitors have introduced.
arts center cultural diverse goals groups progress promoted realize served
We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region's cultural groups and served a diverse community.
build including increasing investment product truck
We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership.
buy cars chrysler command deeper ford given huge insight larger likely market percent potential remains research roughly share together using vehicle
Who's most likely to buy our products, who's least likely to buy them and who's up for grabs. This has given us a much deeper insight than we've ever had before using traditional demographic or vehicle segment-based models. One of the most important findings from this research is that there remains a huge market for American cars in this country. And the potential is significantly larger than the roughly 55 percent market share than GM, Ford and Chrysler together command today.
date return
We are not going to put a date on when Jaguar will return to profitability.