Mark Fields
Mark Fields
amount announcing detail share
We're announcing the appropriate amount of detail we can share with you today.
canadian continuing course decline increased joe key market north sales share stopped
Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.
answering approach implement questions wary
I'm wary of answering questions about my new job. My approach is to listen, learn, come to conclusions and implement with my team.
quite somewhat
If you look at the CUV right now, it's populated by a lot of vehicles, that, quite honest, are somewhat nondescript.
americas best cars challenge continuing ford group known leading level marketing next operations premier producing progress proved recovery seen skills sustained trucks
is known for his marketing expertise, and his skills as a motivator, as he proved in leading the recovery of Mazda and as seen in the continuing progress in our Premier Automotive Group and Ford of Europe. His next challenge is to lead The Americas automotive operations back to a sustained level of profitability, while producing the best cars and trucks in the industry.
diesel engines future hybrid
A diesel hybrid is, we think, one of the engines of the future.
dealer footprint looking size sure
As we go forward, we will make intelligent decisions, looking at our dealer network, working with our dealer partners, to make sure that just as we are right-sizing our manufacturing footprint, we have the right size for our dealer footprint as well.
anne focused leader proven
Anne is an exceptionally focused and proven leader in this industry.
cars compelling hot question
There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
flexible investment number production reducing thanks
We are reducing the number of plants, not necessarily production capacity, thanks to our investment in flexible manufacturing.
committed remain
We remain very committed to the low-cost facility.
add focused ford innovation investment loss market near product rate share sights slow
With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.