Mark Fields
Mark Fields
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
committed remain
We remain very committed to the low-cost facility.
amount announcing detail share
We're announcing the appropriate amount of detail we can share with you today.
canadian continuing course decline increased joe key market north sales share stopped
Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.
cars compelling hot question
There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
both teams whenever
Whenever we play Dodgeville, it's a rivalry. Both teams will come out ready.
behind message stronger
We have to get a stronger message behind that.