Marshall Cohen
Marshall Cohen
consumers emotions higher longer wallet
Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.
blowing curtains last sheer
Last spring, it was about color; this year, it's about romance. Think about sheer curtains blowing in the wind.
bring hour lucky shop store
If I bring it to you in your home, there's no real distraction, and I can get you to shop for an hour and a half. If you come in the store I'm lucky to get you to shop for 15 minutes.
catching consumer demand exciting fashion footwear industry
Footwear has more exciting fashion changes; the industry is just now catching up to consumer demand for new styles.
challenge creating lead survive towards
There are a lot of things that lead towards creating a more harmonious environment. Now the challenge is, can they survive in this new market?
brand choosing less marketing pay sit theater watch willing woman women
Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.
kinds people products
There are all kinds of products out there that many people just don't know exist.
doorway easter fall momentum shopping window
While Easter shopping is the window to spring, back-to-school is the doorway to fall and the holidays. So back-to-school shopping is a really important momentum builder.
catching longer period problem trends
Trends come and go very rapidly. The problem is that they're not catching on for a longer period of time.
begins december holiday manage second trying
This year, it is more about stores' trying to manage their business, their inventories and markdowns. They're also recognizing a second holiday season, which begins December 26.
cents extra gas maybe means prices week
When gas prices go up 5 cents a gallon, that's maybe an extra $10 a week out of consumers' pockets. But when they're going up 15 cents and more, it means $20 extra a week.
add becomes benefit buying consumers fact item novelty third wear
When it becomes the third week, the novelty is going to wear off, but the consumers will still be buying one more item just because of the fact that they're going to be having ... more in their pocket. That one item is going to add up and it is going to benefit the retailer more than the consumer.
brands critical data deal focus given great growth highly national phenomenal piece record retail shows track winner
There is a great deal of focus now on retail brands, and justifiably so given their phenomenal track record of growth recently. However, this data shows that while retail brands can be highly profitable, national brands are a critical piece of a winner retail formula.
ask discovered father owned saw suit wear wore
When you ask them about it, they will tell you they discovered the suit. They never wore a suit before, they never owned a suit and some of them never saw their father wear a suit.