Marshall Cohen
Marshall Cohen
attracts business color customer gets retailers
The 80s is about color, color, color. When business gets tough, retailers use color to entice the customer because that's the first thing that attracts the buyer.
agreeing clothing electronic kids last less negotiate outright willing
Last year, kids were willing to negotiate with their parents, agreeing to less clothing and outright shunning some things to get what they wanted in an electronic item.
keeps trend
This is the trend that keeps on giving.
december recognized retailers
Retailers have recognized that December has 31 days.
buying craftsman home imagine martha mean products tool
Imagine going into Kmart and buying a Sears Craftsman tool set, or buying Kmart's Martha Stewart home products at Sears. To Kmart shoppers, Lands' End may not mean anything, but now it will.
hot less malls money spend stores teen topic
The less money they have, the less they'll spend in malls and teen stores like Hot Topic and Abercrombie & Fitch.
benefits buying chains home mass reaping
It's really about back to basics, buying at chains like Home Depot and Lowe's. The mass merchants are reaping the benefits in a big way because it's one-stop shopping.
aggressive bargain further lots might
Bargain racks will still be there. They might be a little further back in the store, but they'll be there with a lot of signage and aggressive pricing. Everyone will still have lots of deals.
adult apparel buying came dressing exploring father finally found generation grooming image men owned reaching sales saw seeing shift suit teens towards unexpected wore younger
The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
black earlier midnight nervous openings retailers usual
Are the midnight openings much earlier than usual for Black Friday? Yes, they are. Does this show that retailers are more nervous this year? Absolutely.
challenge promote year
The challenge this year has been to promote or not to promote.
bad worried
I'm not worried about the ones that get a bad start. I would be worried about the ones that get a bad finish.
based believe built challenge change clothes color consumers exposure generally products protection retailers seen sun type
I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.
brand companies consumers frustrated recognized speak talk talking younger
Companies have recognized these consumers are frustrated with how come this brand doesn't talk to me. How come they don't speak my language? Why are they only talking to the younger generation?