Marshall Cohen
Marshall Cohen
build material model people talk
I think it's fact-finding at its best. We're able to show them essentially a model of what we're going to build in New Mexico. They can see how it's operated. They can see the way the material is handled. They can talk to employees. They can talk to people in the community.
brand
It's not so much that the brand as we know it is dead, but the way it's communicated has changed.
consumers earrings emotional good looking lost luxury products replace valuable
Consumers are looking to be able to feel good again. Many lost their valuable luxury products that have an emotional connection. You can't replace your grandmother's earrings but you can find something comparable.
block consumer embraced fashion growth target wants
The consumer has already embraced Target as a fashion resource. Target's growth now is getting that higher-fashion consumer, the one who wants to be the first on the block with a trend.
buying consumers giving good helping holiday remembered retailers year
Holiday 2005 will be remembered as the year of giving to those in need. Retailers want consumers to feel good about buying and helping others.
acquiring becomes deals improved national sheer squeeze truly
By acquiring May, Federated now becomes a truly national brand. It will become a much bigger, improved and price-savvy retailer. With its sheer size, it will be able to squeeze better deals from its vendors.
acceptable line number stand
That makes you feel like you'll be in line forever. But if you can see the door, even if there are the same number of people, that makes it a lot more emotionally acceptable to stand there.
lost share
It has lost some of its share power.
becomes conforming cultural lifestyle longer lost minute norms
If you do it every season, it becomes expected. And the minute it becomes expected, it's no longer cultural or countercultural. This is about innovation, lifestyle and attitude. And if you are conforming to the norms of the industry, you have lost your personality and individuality.
deal driven marketing price product
I think the Adidas-Reebok deal is more product and marketing driven than it is price driven.
bird black catch clear early game good openings retailers start top trying typical wants worm
The typical 5 a.m. openings aren't good enough because every retailer does that on Black Friday. This has become a game of who can top this. Everyone wants to start first. It's very clear that the early bird catches the worm for consumers. So retailers are trying to catch the early consumer.
change concept next question retail
This will be a concept that will change the way we look at retail next year. There is no question about it.
challenge creating lead survive towards
There are a lot of things that lead towards creating a more harmonious environment. Now the challenge is, can they survive in this new market?
brand choosing less marketing pay sit theater watch willing woman women
Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.