Marshall Cohen
Marshall Cohen
adult apparel buying came dressing exploring father finally found generation grooming image men owned reaching sales saw seeing shift suit teens towards unexpected wore younger
The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
consumers emotions higher longer wallet
Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.
based believe built challenge change clothes color consumers exposure generally products protection retailers seen sun type
I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.
dressing finally generation grooming image men reaching seeing shift teens younger
Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
expansion justify movement toward trying
This is about movement toward solidifying their base, trying to justify the expansion of the international sector.
consumer power sorts trying ways
They're trying to find all sorts of different ways to re-energize the consumer and the power of their brand.
buy concerned exciting group jumps
This is the group that I'm most concerned about. There's nothing exciting here that jumps out at you and makes you want to buy it. Do I really need another striped sweater?
keeps trend
This is the trend that keeps on giving.
brand companies consumers frustrated recognized speak talk talking younger
Companies have recognized these consumers are frustrated with how come this brand doesn't talk to me. How come they don't speak my language? Why are they only talking to the younger generation?
aggressive bargain further lots might
Bargain racks will still be there. They might be a little further back in the store, but they'll be there with a lot of signage and aggressive pricing. Everyone will still have lots of deals.
black earlier midnight nervous openings retailers usual
Are the midnight openings much earlier than usual for Black Friday? Yes, they are. Does this show that retailers are more nervous this year? Absolutely.
lost share
It has lost some of its share power.
Can it be done? Yes. Has it been done? No.
bad worried
I'm not worried about the ones that get a bad start. I would be worried about the ones that get a bad finish.