Marshall Cohen
Marshall Cohen
chase customer department dress given growth looking past retailers several stores women wrong youth
Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
attracts business color customer gets retailers
The 80s is about color, color, color. When business gets tough, retailers use color to entice the customer because that's the first thing that attracts the buyer.
december recognized retailers
Retailers have recognized that December has 31 days.
black earlier midnight nervous openings retailers usual
Are the midnight openings much earlier than usual for Black Friday? Yes, they are. Does this show that retailers are more nervous this year? Absolutely.
based believe built challenge change clothes color consumers exposure generally products protection retailers seen sun type
I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.
buying consumers giving good helping holiday remembered retailers year
Holiday 2005 will be remembered as the year of giving to those in need. Retailers want consumers to feel good about buying and helping others.
bird black catch clear early game good openings retailers start top trying typical wants worm
The typical 5 a.m. openings aren't good enough because every retailer does that on Black Friday. This has become a game of who can top this. Everyone wants to start first. It's very clear that the early bird catches the worm for consumers. So retailers are trying to catch the early consumer.
boots easiest mess
Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.
consumers express fashion focused footwear signature teens today trendy urban using wardrobe
The fashion wardrobe for teens and young adults today is focused on trendy shoes. Footwear is the signature piece, especially in the urban markets, that these consumers are using to express who they are.
dressing finally generation grooming image men reaching seeing shift teens younger
Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
fashion fit needed provides
Like Nike, Adidas also needed a better fashion fit and Reebok provides that.
advertise bowl business commercial decision financial guy involved maybe pages sports super
The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.
emerged fashion footwear item
Footwear is on fire. It has emerged as the new fashion item to buy.
consumer power sorts trying ways
They're trying to find all sorts of different ways to re-energize the consumer and the power of their brand.