Marshall Cohen
Marshall Cohen
athlete earth edge help marketing people performing product seeing seem seen wearing
If people who are wearing this product seem to be performing better, we're going to be seeing marketing like you've never seen before. Anything that can help someone get an edge or perform better, an athlete will go to the end of the earth to get it.
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By acquiring May, Federated now becomes a truly national brand. It will become a much bigger, improved and price-savvy retailer. With its sheer size, it will be able to squeeze better deals from its vendors.
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If I bring it to you in your home, there's no real distraction, and I can get you to shop for an hour and a half. If you come in the store I'm lucky to get you to shop for 15 minutes.
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Consumers are looking to be able to feel good again. Many lost their valuable luxury products that have an emotional connection. You can't replace your grandmother's earrings but you can find something comparable.
brand
It's not so much that the brand as we know it is dead, but the way it's communicated has changed.
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You can't sit around and say it was the absolute hot item of the season because there wasn't enough of it around.
challenge promote year
The challenge this year has been to promote or not to promote.
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The typical 5 a.m. openings aren't good enough because every retailer does that on Black Friday. This has become a game of who can top this. Everyone wants to start first. It's very clear that the early bird catches the worm for consumers. So retailers are trying to catch the early consumer.
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The hurricane will have a far-reaching impact on the tourism business. And New Orleans is all about tourism. It's based on tourism. It will take at least six months before we see any signs of recovery on that front, if not more.
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The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.
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The less money they have, the less they'll spend in malls and teen stores like Hot Topic and Abercrombie & Fitch.
build material model people talk
I think it's fact-finding at its best. We're able to show them essentially a model of what we're going to build in New Mexico. They can see how it's operated. They can see the way the material is handled. They can talk to employees. They can talk to people in the community.
deal driven marketing price product
I think the Adidas-Reebok deal is more product and marketing driven than it is price driven.
fashion fit needed provides
Like Nike, Adidas also needed a better fashion fit and Reebok provides that.