Marshall Cohen
Marshall Cohen
kinds people products
There are all kinds of products out there that many people just don't know exist.
black creates dramatic fashion purchases short
What creates fashion purchases is dramatic changes, black to white, short to long.
core happened ignored infatuated retailers
What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer.
doorway easter fall momentum shopping window
While Easter shopping is the window to spring, back-to-school is the doorway to fall and the holidays. So back-to-school shopping is a really important momentum builder.
became everywhere gym home maternity pregnant sitting women work
Today's pregnant women are out and about, in the work force, in the gym - everywhere they were before they became maternity shoppers. They may be pregnant, but they are not sitting home and hiding.
catching longer period problem trends
Trends come and go very rapidly. The problem is that they're not catching on for a longer period of time.
absence beginning cards cash consumers credit energy hit later left remember season spending took winter
You have to remember that low-income consumers really took a hit in 2005. A lot of them maxed out their credit cards at the beginning of the season and then got their winter energy bills. That probably left them with an absence of cash and discretionary spending later on.
became change designers few media recently runway saw shows start
We saw the runway shows start to change as recently as a few years ago. First, designers became avant-garde and did things that were really out there to try to get the media to cover.
begins december holiday manage second trying
This year, it is more about stores' trying to manage their business, their inventories and markdowns. They're also recognizing a second holiday season, which begins December 26.
buying consumers expensive less maybe perfect signature year
Two years ago, consumers were buying expensive denim and a lot of pairs. This year they're buying that one - maybe two - signature perfect pair. And then they're complementing it with less expensive pairs.
cents extra gas maybe means prices week
When gas prices go up 5 cents a gallon, that's maybe an extra $10 a week out of consumers' pockets. But when they're going up 15 cents and more, it means $20 extra a week.
add becomes benefit buying consumers fact item novelty third wear
When it becomes the third week, the novelty is going to wear off, but the consumers will still be buying one more item just because of the fact that they're going to be having ... more in their pocket. That one item is going to add up and it is going to benefit the retailer more than the consumer.
brands critical data deal focus given great growth highly national phenomenal piece record retail shows track winner
There is a great deal of focus now on retail brands, and justifiably so given their phenomenal track record of growth recently. However, this data shows that while retail brands can be highly profitable, national brands are a critical piece of a winner retail formula.
ask discovered father owned saw suit wear wore
When you ask them about it, they will tell you they discovered the suit. They never wore a suit before, they never owned a suit and some of them never saw their father wear a suit.