Marshall Cohen
Marshall Cohen
challenge creating lead survive towards
There are a lot of things that lead towards creating a more harmonious environment. Now the challenge is, can they survive in this new market?
based believe built challenge change clothes color consumers exposure generally products protection retailers seen sun type
I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.
challenge promote year
The challenge this year has been to promote or not to promote.
blowing curtains last sheer
Last spring, it was about color; this year, it's about romance. Think about sheer curtains blowing in the wind.
doorway easter fall momentum shopping window
While Easter shopping is the window to spring, back-to-school is the doorway to fall and the holidays. So back-to-school shopping is a really important momentum builder.
buy consumers finally love mark ownership realizing rent rest store success trade
Ownership it's not necessarily the mark of success anymore. Consumers are finally realizing that they don't have to buy and store it for the rest of their lives. They can rent it, love it and trade it in.
based brands compelling customer formula grow identify produce profitable retailers together unique winning
Retailers need to identify a proprietary winning formula based upon their unique customer base. Ultimately, brands and retailers that grow together are compelling partnerships that produce the most profitable incomes.
december recognized retailers
Retailers have recognized that December has 31 days.
chase customer department dress given growth looking past retailers several stores women wrong youth
Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
absolutely companies discount margins nervous obviously profit protect retailers
Retailers aren't very nervous just yet. Obviously companies want to protect their profit margins and won't discount heavily if they don't absolutely have to.
attracts business color customer gets retailers
The 80s is about color, color, color. When business gets tough, retailers use color to entice the customer because that's the first thing that attracts the buyer.
kinds people products
There are all kinds of products out there that many people just don't know exist.
catching longer period problem trends
Trends come and go very rapidly. The problem is that they're not catching on for a longer period of time.
became everywhere gym home maternity pregnant sitting women work
Today's pregnant women are out and about, in the work force, in the gym - everywhere they were before they became maternity shoppers. They may be pregnant, but they are not sitting home and hiding.