Marshall Cohen
Marshall Cohen
buy consumers finally love mark ownership realizing rent rest store success trade
Ownership it's not necessarily the mark of success anymore. Consumers are finally realizing that they don't have to buy and store it for the rest of their lives. They can rent it, love it and trade it in.
brand choosing less marketing pay sit theater watch willing woman women
Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.
athlete earth edge help marketing people performing product seeing seem seen wearing
If people who are wearing this product seem to be performing better, we're going to be seeing marketing like you've never seen before. Anything that can help someone get an edge or perform better, an athlete will go to the end of the earth to get it.
deal driven marketing price product
I think the Adidas-Reebok deal is more product and marketing driven than it is price driven.
blowing curtains last sheer
Last spring, it was about color; this year, it's about romance. Think about sheer curtains blowing in the wind.
doorway easter fall momentum shopping window
While Easter shopping is the window to spring, back-to-school is the doorway to fall and the holidays. So back-to-school shopping is a really important momentum builder.
based brands compelling customer formula grow identify produce profitable retailers together unique winning
Retailers need to identify a proprietary winning formula based upon their unique customer base. Ultimately, brands and retailers that grow together are compelling partnerships that produce the most profitable incomes.
december recognized retailers
Retailers have recognized that December has 31 days.
chase customer department dress given growth looking past retailers several stores women wrong youth
Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
absolutely companies discount margins nervous obviously profit protect retailers
Retailers aren't very nervous just yet. Obviously companies want to protect their profit margins and won't discount heavily if they don't absolutely have to.
attracts business color customer gets retailers
The 80s is about color, color, color. When business gets tough, retailers use color to entice the customer because that's the first thing that attracts the buyer.
challenge creating lead survive towards
There are a lot of things that lead towards creating a more harmonious environment. Now the challenge is, can they survive in this new market?
kinds people products
There are all kinds of products out there that many people just don't know exist.
catching longer period problem trends
Trends come and go very rapidly. The problem is that they're not catching on for a longer period of time.