Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
arena football guaranteed leverage regards rights sports trend
I think arena football (revenue-sharing model) is a trend in regards to sports that don't have competitive leverage to get guaranteed rights fee,
leak proverbial
It's the proverbial leak in the dike. Does that (Japan trip) make it more likely? Yes.
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS. They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
argue doomsday golf highly impacts point ratings scenario successful
Golf ratings are up with or without Tiger. Nobody's going to argue the point that he impacts ratings. At the same time, golf is a highly profitable, highly successful sport. This isn't a doomsday scenario for golf.
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ESPN has these avenues that can generate revenue and hence they've become a more potent rights bidder. It's going to force their competitors to develop the same type of distributions, or seek new partners, so they can match up to ESPN.
act both criminal nancy negative olympic program rating short stages stars suggest viewed
I would suggest that the Nancy Kerrigan story was viewed for what it was - it was a criminal act to one of the future, anticipated stars of the Games. She then stages a comeback. And both of them make the Olympic team? I mean, we got a 48 rating for the short program and a 44 rating for the long program. That was a much more negative story than Miller.
eventually impact might normal ratings return television work
I think historically, work stoppages do have a short-term impact on television ratings. We've experienced that with all of the sports, even the NFL. In the long term, the ratings eventually return to what we might characterize as normal levels.
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He was the most talked about television personality of all time. Whether you loved him or hated him, people wanted to hear what he had to say.
announcing enjoyed gauge hard include team
It's hard to measure. But a lot of viewers, when they gauge their satisfaction with coverage, include the announcing team as they look back to say if they enjoyed a broadcast.
attitude country daily degree emphasis game high history linked lives nfl people sums ways
I think the game in some ways sums up the American experience. I think a lot of people see their daily lives and the history of the country in the NFL because the game is also linked to the personality and the attitude of the country. There's a high degree of teamwork, an emphasis on toughness.
amateur believe compensate majority property sports viewers
In sports, a significant majority of viewers are tuning into an event. But we all believe that announcers do make a difference, and we compensate them accordingly. You can not take an amateur and put them on a major sports property without cringing.
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS, ... They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
entitled limited masters might otherwise potential reasons revenue rights unique
They're a very unique property, ... The Masters understands that the revenue potential is limited by reasons of their decisions, and they've never negotiated the rights fees they might otherwise be entitled to.
entitled limited masters might otherwise potential reasons revenue rights unique
They're a very unique property. The Masters understands that the revenue potential is limited by reasons of their decisions, and they've never negotiated the rights fees they might otherwise be entitled to.