Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
eventually impact might normal ratings return television work
I think historically, work stoppages do have a short-term impact on television ratings. We've experienced that with all of the sports, even the NFL. In the long term, the ratings eventually return to what we might characterize as normal levels.
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I think arena football (revenue-sharing model) is a trend in regards to sports that don't have competitive leverage to get guaranteed rights fee,
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I would suggest that the Nancy Kerrigan story was viewed for what it was - it was a criminal act to one of the future, anticipated stars of the Games. She then stages a comeback. And both of them make the Olympic team? I mean, we got a 48 rating for the short program and a 44 rating for the long program. That was a much more negative story than Miller.
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Some of the folks in pools tune in who wouldn't watch the tournament except they have a piece of the action. It helps generate additional casual viewers.
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The players have to recognize that the NHL has defined resources and that they are what they are. The uncertainty of not having a future television deal has at least been resolved.
last ratings
This year's ratings could be as good, or better, than last season.
based cities decision factor games networks reason selection television took vote
The decision is made on the merits, not based on U.S. television interests, ... The reason why bidding took place before the selections was to take that factor (U.S. television money) out of the games selection process. If the networks were able to vote, they'd vote to know the cities before they bid.
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Women typically control the remote in prime time. Maybe men determine what is watched on a Sunday afternoon, but women generally pick what is viewed at night. 'American Idol' might be able to beat the Olympics for a night or two, but for the full run of the Olympics that (the popularity with women viewers) is what gives you the quality of the audience, and the value to the advertisers.
change coverage question television
I don't think it's a question of coverage -- it's a question of the change in the television landscape.
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Golf ratings are up with or without Tiger. Nobody's going to argue the point that he impacts ratings. At the same time, golf is a highly profitable, highly successful sport. This isn't a doomsday scenario for golf.
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He was the most talked about television personality of all time. Whether you loved him or hated him, people wanted to hear what he had to say.
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The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
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This Rose Bowl had it all - the hype of two undefeated teams, major media market representation and a game down to the wire. It's everything a network could hope for in a big game.
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There is actually more video from those events than can be presented on television. And also, much of what happens takes place during non-peak television-viewing hours.