Simon Sinek
![Simon Sinek](/assets/img/authors/simon-sinek.jpg)
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Simon Sinek quotes about
Nike doesn't want to make products for everyone - they want to make products for champions.
Most politicians are not authentic.
Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.
The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.
To be authentic is to be at peace with your imperfections.
It is only from the people I've had the good fortune to meet that I am learning the lessons to guide me. Baz Luhrmann, director of 'Moulin Rouge,' for example, has a childlike curiosity about the world. He doesn't pretend to know all the answers - quite the opposite, in fact. He asks loads of questions of everyone.
The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'
Unhealthy cultures create addiction. Healthy cultures create social bonds.
Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.
Great communicators don't just hear the words. Great communicators hear the meaning behind the words
Hearing is listening to what is said. Listening is hearing what isn't said.
We don't learn much when everything goes right. We learn the most when things go wrong.
We can rationalize anything and easily quit on ourselves. Leadership is refusing to quit on others.
When we have a clear sense of our destination, we can be flexible in the route we take to reach it.