Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
All organizations start with WHY, but only the great ones keep their WHY clear year after year.
To be authentic is to be at peace with your imperfections.
Don't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.
When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Work requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.
To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.
Customers will never love a company until its employees love it first.
The new is threatening to those who have mastered the old.
Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
If a movement is to have an impact it must belong to those who join it, not those who lead it.
A group of followers has strength because of its numbers. A following has power because of its beliefs.
It's better to go slowly in the right direction than go speeding off in the wrong direction.
Remaining calm in times of desperation makes way for opportunity.
The responsibility of leadership is not taken, it is given. Only when others choose to follow us can we truly lead.