Marshall Cohen
Marshall Cohen
athlete earth edge help marketing people performing product seeing seem seen wearing
If people who are wearing this product seem to be performing better, we're going to be seeing marketing like you've never seen before. Anything that can help someone get an edge or perform better, an athlete will go to the end of the earth to get it.
buying craftsman home imagine martha mean products tool
Imagine going into Kmart and buying a Sears Craftsman tool set, or buying Kmart's Martha Stewart home products at Sears. To Kmart shoppers, Lands' End may not mean anything, but now it will.
based believe built challenge change clothes color consumers exposure generally products protection retailers seen sun type
I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.
consumers earrings emotional good looking lost luxury products replace valuable
Consumers are looking to be able to feel good again. Many lost their valuable luxury products that have an emotional connection. You can't replace your grandmother's earrings but you can find something comparable.
deal driven marketing price product
I think the Adidas-Reebok deal is more product and marketing driven than it is price driven.
boots easiest mess
Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.
consumers express fashion focused footwear signature teens today trendy urban using wardrobe
The fashion wardrobe for teens and young adults today is focused on trendy shoes. Footwear is the signature piece, especially in the urban markets, that these consumers are using to express who they are.
chase customer department dress given growth looking past retailers several stores women wrong youth
Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
dressing finally generation grooming image men reaching seeing shift teens younger
Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
fashion fit needed provides
Like Nike, Adidas also needed a better fashion fit and Reebok provides that.
advertise bowl business commercial decision financial guy involved maybe pages sports super
The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.
emerged fashion footwear item
Footwear is on fire. It has emerged as the new fashion item to buy.
consumer power sorts trying ways
They're trying to find all sorts of different ways to re-energize the consumer and the power of their brand.
consumers emotions higher longer wallet
Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.