Marshall Cohen
Marshall Cohen
chase customer department dress given growth looking past retailers several stores women wrong youth
Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
expansion justify movement toward trying
This is about movement toward solidifying their base, trying to justify the expansion of the international sector.
attracts business color customer gets retailers
The 80s is about color, color, color. When business gets tough, retailers use color to entice the customer because that's the first thing that attracts the buyer.
agreeing clothing electronic kids last less negotiate outright willing
Last year, kids were willing to negotiate with their parents, agreeing to less clothing and outright shunning some things to get what they wanted in an electronic item.
keeps trend
This is the trend that keeps on giving.
december recognized retailers
Retailers have recognized that December has 31 days.
advertise bowl business commercial decision financial guy involved maybe pages sports super
The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.
emerged fashion footwear item
Footwear is on fire. It has emerged as the new fashion item to buy.
consumer power sorts trying ways
They're trying to find all sorts of different ways to re-energize the consumer and the power of their brand.
boots easiest mess
Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.
consumers express fashion focused footwear signature teens today trendy urban using wardrobe
The fashion wardrobe for teens and young adults today is focused on trendy shoes. Footwear is the signature piece, especially in the urban markets, that these consumers are using to express who they are.
dressing finally generation grooming image men reaching seeing shift teens younger
Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
fashion fit needed provides
Like Nike, Adidas also needed a better fashion fit and Reebok provides that.
brand choosing less marketing pay sit theater watch willing woman women
Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.