Marshall Cohen
Marshall Cohen
boots easiest mess
Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.
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The fashion wardrobe for teens and young adults today is focused on trendy shoes. Footwear is the signature piece, especially in the urban markets, that these consumers are using to express who they are.
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Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
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Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
fashion fit needed provides
Like Nike, Adidas also needed a better fashion fit and Reebok provides that.
advertise bowl business commercial decision financial guy involved maybe pages sports super
The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.
emerged fashion footwear item
Footwear is on fire. It has emerged as the new fashion item to buy.
consumer power sorts trying ways
They're trying to find all sorts of different ways to re-energize the consumer and the power of their brand.
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If people who are wearing this product seem to be performing better, we're going to be seeing marketing like you've never seen before. Anything that can help someone get an edge or perform better, an athlete will go to the end of the earth to get it.
consumers emotions higher longer wallet
Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.
blowing curtains last sheer
Last spring, it was about color; this year, it's about romance. Think about sheer curtains blowing in the wind.
bring hour lucky shop store
If I bring it to you in your home, there's no real distraction, and I can get you to shop for an hour and a half. If you come in the store I'm lucky to get you to shop for 15 minutes.
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Footwear has more exciting fashion changes; the industry is just now catching up to consumer demand for new styles.
expansion justify movement toward trying
This is about movement toward solidifying their base, trying to justify the expansion of the international sector.